The Flowers Which Took the Spotlight in the Queen’s 90th Birthday
Jun13

The Flowers Which Took the Spotlight in the Queen’s 90th Birthday

Her Majesty was given honour through various displays of flowers. Here are some of the flowers that left a mark on the Queen’s day.

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Tips and Tricks to Keep Flowers Fresh for a Longer Time
Feb19

Tips and Tricks to Keep Flowers Fresh for a Longer Time

There is something about flowers. They can lighten up your mood, brighten up your day and cheer you up whenever you’re down. More to adding colour and joy to a room, these lovely creations of nature help you convey a message and express feelings when words seem to fail you. It’s no wonder why there are numerous flower festivals celebrated around the world each year. With such beauty, flowers have become classic home decorations. But there is one consequence when these beauties are cut for such purpose. They wilt. Different species may have different lifespans once they’re cut. So if you’ve called for same day flower delivery and now wondering how to make flowers last longer, don’t fret. Below are some practical tips that can help you preserve your blooms. Cut flowers at the right time. Not everyone may know but there are favourable times for cutting blooms.         Right stage of development. For those with multiple buds, for example, make sure at least one bud is beginning to open before cutting them. For plants with only one flower per stem, be sure to let them fully open first before cutting them out.         Right time of day. The best time to cut blooms is when the weather is cool as they lose less water during this time. Weather is coolest in the late evening or early morning so you may cut some fresh blossoms at these times. Create a homemade preservative. You don’t have to spend much to extend the life of...

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10 Valentine’s Day Fails You’ll Be Glad You Didn’t Do
Feb17

10 Valentine’s Day Fails You’ll Be Glad You Didn’t Do

How did your Valentine’s Day go? Was it the way you hoped it would be? Without a doubt, Valentine’s Day is one of the most celebrated occasions in the history of occasions. There are many ways to celebrate the day of hearts. Some people go out of their way to make the day truly special while some opt to keep things low key and simply order flowers online for loved ones. While many may try their best to make the special day go smoothly, there are some unfortunate souls who sadly commit mishaps that can make the occasion a disaster of some sort. With hearts day still fresh in everyone’s minds, let’s have a look at some of the worst (or best?) Valentine’s Day fails which hopefully you didn’t make. You may also want to take note so you don’t make the same mistake next year. #1. This cake. Not sure if he’s really in dire need of some warmth or just bragging. #2. And this cake. Enjoy what? Take it easy on the abbreviations. Some people might take it the wrong way.  #3. This conversation heart. If you have a Grammar Nazi for a boyfriend/girlfriend, you better make sure not to give something like this or your date just might end up as a grammar lecture. #4. This overly expressive toilet paper. While it’s the thought that counts, this might not be the most romantic idea. Surely you can do better. #5. This (less than) romantic gift. Come on, a pre-arranged funeral is not exactly the kind of gift your loved one is dying to...

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10 Different (But Still Romantic) Ways You Can Celebrate Valentine’s Day
Feb09

10 Different (But Still Romantic) Ways You Can Celebrate Valentine’s Day

Valentine’s Day is one of the most anticipated occasions of the year. But did you know that it was originally a pagan festival of fertility? Truly there are many interesting facts about Valentine’s Day. Today, the world still celebrates the occasion but in a much different way. Dinner dates, bouquets, chocolates. You know the drill. It’s all about love and romance. The thing is, if you have been with your significant other for quite a long time, things can get a bit repetitive and predictable during this special occasion. For this reason, some people go out of their way to make the day extra special. Looking for other ways to celebrate the day of hearts? Apart from the traditional giving of gifts and Valentine’s Day flowers, there are many fun and unique (even unconventional) ways to celebrate V-Day. Make the day memorable with these Valentine’s Day date ideas. 1. Recreate your first date. The “firsts” are always special and these are some of the things you’ll never forget throughout your relationship. Remember how nervous you were before your first date? Or how you couldn’t seem to find the right outfit to wear? The butterflies in your tummy? One of the most romantic ways to celebrate Valentine’s Day is to recreate your first date. It’s a great way to ignite the spark once again. So go to that restaurant where you had your first dinner together or that park where you first held hands. Relive the times when you...

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Small Gestures You Can Do to Show Your Love
Feb05

Small Gestures You Can Do to Show Your Love

Actions speak louder than words. We are all too familiar with this age-old saying. Indeed, what you do says a lot more than what you say. So how do you show someone you love them? From the simple to the grand, we are capable of doing things for our special someone all in the name of love. You can leave them simple notes if you want to keep things low key or do something bold and send flowers to an international destination if your loved one is currently abroad. There are many ways you can show a person your love and make them feel loved, even without saying a word. Here are some gestures of love you can do for the most important person in your life. Make time for them. One of the best things you can give your significant other is your time. Always make it a point to spend time with them. This is one way of letting them know you are always there for them. Talk over dinner at home and ask them how their day went. Take a few minutes from your busy schedule to give them a call or send a text asking how they are doing. If you’ve been loaded with work the whole week, schedule a date or a simple picnic on the weekend. Pay attention to them. When you spend time with your loved one, pay attention to them as well. Listen to what they say. They could be rambling about a movie they recently watched, a video game or their bad day at work. Listen to them especially if it’s something serious or important. You can learn a lot by...

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10 DIY Decorating Projects for Your Home (Without Hurting Your Wallet)
Jan28

10 DIY Decorating Projects for Your Home (Without Hurting Your Wallet)

Looking for ways to revamp your home? There are numerous, almost limitless, ways you can decorate and make improvements to your humble abode – from simply getting fresh flowers delivered to your home in Australia for everyday decoration to remodelling a particular area in the house. Now, you may feel hesitant to make such home improvements thinking they may cost you a lot but the truth is you don’t have to spend much to give your home a little makeover. A do-it-yourself decorating project is the way to go. DIY projects are not only cost-effective, they are also satisfying. It feels accomplishing to be able to finish something that serves a good purpose. Below, we share some easy and inexpensive decorating tips you can do at home. #1. PHOTO WALL Have lots of extra wall space? Decorate it without shelling out a hefty amount of money! Creating a photo wall is a great way to fill an empty wall space. It’s a double win for you – you get to upgrade your wall and display all your treasured memories for everyone to see at the same time. You can make one in your bedroom, the living room, your home office and even that wall space in your staircase. #2. PEN TUBE VASE Placing a flower or two in your office will surely add colour and life to the room. Repurpose your old dried up pens by turning them to into tube vases. Bet you never thought of that. The next time you order flowers online, take a stem and put one on a pent tube...

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10 Spectacular Flower Festivals Around the World
Jan20

10 Spectacular Flower Festivals Around the World

Flowers make the sweetest and most thoughtful gifts for loved ones. No matter what the occasion is, you can never go wrong with giving a lovely bouquet. Indeed, these wonderful works of nature bring a certain kind of joy. In fact, statistics have shown the benefits of flowers to people. It’s no wonder huge festivals are celebrated around the world just to celebrate their beauty. In this post, we’ll go around the world and learn about some of the most popular flower festivals. PASADENA ROSE PARADE Pasadena, California America’s New Year celebration, the Rose Parade is held every January 1 in Pasadena, California. The very first one was held on January 1, 1980 and has since then attracted a large audience. This grand flower festival showcases flower-covered floats, live music, beauty contests, equestrians and the highly-anticipated Rose Bowl football game. The floats are decorated according to themes and paraded on the streets where they are judged. Hundreds of thousands of people line the streets to witness this stunning display of colours and flowers in the U.S. The event is broadcast on various television networks across the United States. FLORIADE FLOWER FESTIVAL Canberra, Australia Also known as Australia’s Celebration of Spring, the Floriade Flower Festival is held annually for a month running from mid-September to mid-October. The event is filled with sights, sounds and scents of spring – hence its monicker....

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Flowers – Inducing Positive Emotion
Dec10

Flowers – Inducing Positive Emotion

Flowers – Inducing Positive Emotion An interesting psychological study, led by Rutgers University psychologist Jeanette Haviland-Jones, has been conducted in order to discover the effects flowers have on emotion and memory.   It was partly funded by the Society of American Florists, which makes sense, because this is important information about how our consumers operate.  Do people buy flowers just because it’s a safe, traditional gift or are there other forces at work that influence their decision? The Duchenne Smile: The researchers looked for this sign, also known as the true smile, as an indicator of significantly increased mood.  The Duchenne smile is the one that not only scrunches up the cheeks but also the eyes.  It’s a full face smile and a “reliable indicator of happiness”. The Study was broken down into 3 main experiments: The first experiment was designed to test the short and long term mood shifts of women that were given a variety of gifts.  Some women were given large decorative candles, some were given fruit and sweets baskets while others were given mixed bouquets of roses, lilies and stocks.  The women that received the flowers all displayed the duchenne smile and had a long term increase in positive mood.  The other women all produced smiles with varying results and overall the duchenne smile was much less frequent with the other gifts.  Also interesting, is that the flower receivers were more...

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Less is more – the use of empty space
Nov10

Less is more – the use of empty space

It is common, in the flower industry, for customers to feel that bigger is better.  That the number of flowers in the arrangement should be proportionate to the number of dollars spent. Would the average customer be willing to spend the same amount of money on less flowers and more design?  Would they be willing to pay for empty space? The famous 20th century architect and designer, Ludwig Mies van der Rohe, made the aphorism “Less is more” very popular and demonstrated this design theory through his very minimalist approach.  His emphasis was on simplicity of form and use of empty space. If we look to Japan, and the art form called Ikebana, we can see similar design ideals applied to floral arrangements.  Early records of Ikebana go back to the 6th century when Buddhism was introduced to the Japanese.  The flowers were presented as an offering in honor of Buddha.  From that point onward the Japanese introduced containers and furthered the art until Masters of the form arose and Ikebana schools were opened.  Over time the styles evolved and when Japan opened to the rest of the world the art form spread and grew. “What distinguishes IKEBANA from other approaches such as “flower arrangement” is its asymmetrical form and the use of empty space as an essential feature of the composition. A sense of harmony among the materials, the container, and the setting is also crucial.” (Ikebana International,...

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Weddings, what the customer is looking for.
Jun10

Weddings, what the customer is looking for.

As you know, when it comes to weddings, people want the day to run and look just the way they have imagined it will be.  That means that they will be very careful when they are selecting every element that will contribute to their vision of the day.  The competition for florists is considerable and it all comes down to convincing the customer that you can provide their vision. The internet these days is host to a huge array of websites filled with ideas on wedding decorations, themes and floral designs.  Many of them encourage people to buy cut flowers wholesale and design their own arrangements.  Still more advise soon-to-be-weds on how to choose a floral designer.  All of these sites emphasise the importance of consulting at least three florists before making a choice.  So how do you make sure that you win over these savvy window shoppers?  They are, in effect, interviewing you and knowing what they are looking for is the first step.  Here is the checklist that a lot of the sites are advising people to look for in a floral designer: • Was the florist willing to spend the time you required during your initial consultation? • Was he/she professional, prompt, and courteous? • Did he/she listen to your ideas? • Did he/she “get it”? And did he/she make suggestions that you liked? • Was he/she knowledgeable, for instance did he/she suggest which flowers would be in season? • Did he/she have a portfolio of...

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Ready Flowers Releases Mother’s Day Information
May28

Ready Flowers Releases Mother’s Day Information

Ready Flowers helped a record number of people send floral messages of gratitude to Mum’s worldwide, as well as giving away iPad Mini2s to two lucky winners of their Mother’s Day Contest.  Hong Kong – This year Ready Flowers helped 19.5% more customers worldwide to send fresh flowers and gifts ordered online to their Mother’s, Grandmothers, wives and other significant women, than during the Mother’s Day period last year. These orders went out to 31 countries worldwide and were sent from customers located in 79 countries around the world. Interestingly, orders sent to South East Asia made up 12% of the total volume of Ready Flowers’ Mother’s Day worldwide flower deliveries.  “It’s always really rewarding being involved with a company that is helping so many people around the world send their messages of love to their Mothers and other influential women in their lives. Our 10th Mother’s Day was our most successful to date. We also really enjoyed running the Mother’s Day contest and contacting the delighted winners” said Thomas Hegarty, Managing Director of Ready Flowers, speaking from over a decade of experience in the industry.  Statistically, people spend about 20% less on Mother’s Day than they do on Valentine’s Day. Our 10th Mother’s Day was our most successful to date. We also really enjoyed running the Mother’s Day contest and...

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Ready Flowers Releases Pre-Mother’s Day Statistics
May06

Ready Flowers Releases Pre-Mother’s Day Statistics

  Ready Flowers Releases Pre-Mother’s Day Statistics Based on previous years’ data, Ready Flowers is set to help a record number of people send floral messages of gratitude to Mum’s worldwide. Hong Kong – Last year Ready Flowers helped over 31,000 customers worldwide to send fresh flowers and gifts ordered online to their Mum’s, Grandmothers and other influential woman in their lives for Mother’s Day. These orders went out to 26 countries worldwide and were sent from customers located in 89 countries around the world. Interestingly, as the Mother’s Day holiday spread in the region, South East Asia made up 20% of the total volume of worldwide flower deliveries. “It’s really rewarding being involved with a company that has helped so many people around the world send their messages of love to their Mothers and other influential women in their lives. Our 10th Mother’s Day will be our biggest yet and we look forward to helping even more people show they care.” said Thomas Hegarty, Managing Director of Ready Flowers. This will be the company’s tenth Mother’s Day, so he is speaking from a decade of experience. Statistically, people will spend 20% less on Mother’s Day than they do on Valentine’s Day. It’s really rewarding being involved with a company that has helped so many people around the world send their messages of love to their Mothers and other influential women in their lives. This year Ready Flowers...

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What is Anti-Chrysanthemumism?
May05

What is Anti-Chrysanthemumism?

In Australia the Chryssy is quite popular and especially holds favour as a Mother’s Day gift. I assume that the reason for this is that the word “mum” is found in Chrysanthemum. Every year, when Mother’s day rolls around, thousands of cut and potted Chryssys are sold around Australia to be presented to Mums. It has become a huge tradition. Despite the overwhelming numbers sold, I keep finding people that, at the mere mention of Chryssys, will exclaim that they are their least favourite flower. When a few people told me they hate Chrysanthemums I felt compelled to explore the issue further. What can make people feel so negatively about these rather innocent looking flowers? It may, or may not, be a surprise to you that this sentiment is not at all new. People in Europe have been sharing these ill feelings towards Chryssys for a very long time. I found mention of an article written in 1892 by C.S. Sargent that describes the wane of popularity of Chrysanthemums in society. Today, across Europe, Chrysanthemums are the most common flowers taken to cemeteries and have a very strong association with death. In France, for example, it could be offensive, to bring them to a dinner party as a gift. It is commonly thought that they are easy and inexpensive flowers to grow and buy. This is not necessarily a good thing though, as it can lower the perceived value of the flowers and they can become less desirable. Things that are...

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Ready Flowers awarded Google Trusted Stores badge
Apr02

Ready Flowers awarded Google Trusted Stores badge

  Positive shopping experience at Ready Flowers recognised via inclusion in Google Trusted Stores program. Ready Flowers, which offers online flower and gift delivery, was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience, the Google Trusted Store badge is awarded to e­commerce sites that demonstrate a track record of on-­time shipping and excellent customer service. When visiting the Ready Flowers website, shoppers will see a Google Trusted Store badge and can click on it for more information. “It’s extremely rewarding to be recognised by a the Google Trusted Stores program for our efforts of providing same day delivery and our commitment to excellent customer service,” said Thomas Hegarty, Ready Flowers’ Managing Director. He added “It’s a credit to the whole Ready Flowers team, being able to grow the business at such a rate while also continually improving our service to our loyal customers. As of today, 30 March 2015, we have a 4.3 out of 5 star Google rating.” As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then in the unlikely event of an issue with their purchase, they can request Google’s help, and Google will work with Ready Flowers and the customer to address the issue. As part of this, Google offers up to...

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Ready Flowers Wins Case Against Internet Troll
Mar10

Ready Flowers Wins Case Against Internet Troll

Ready Flowers and its directors vindicated in defence case against litigious and “misconceived” cyber-bully Gordon Craven.  Brisbane, Australia – On Friday 6 March, federal judge Justice Logan ruled to dismiss all claims by Gordon James Craven against Ready Flowers Pty Ltd and it’s directors Peter Ross Hegarty and Deborah Hegarty. Mr Craven brought a legal case against the company and its directors in 2009, which Justice Logan finally deemed in a closing statement as “a scenario to fit a conception” and that Mr Craven was “mistaken” in his claims against Ready Flowers. Mr Peter Hegarty, Managing Director of Ready Flowers Pty Ltd, said “Justice Logan’s findings are a great relief in that the matter is now finalised. I hope that Mr Craven’s behaviour of cyber stalking, bulling and vilification of family and friends will now cease. What made this case difficult for everyone were Mr Craven’s self-representation and his continued misconception of how international businesses operate. I am proud of my family for having the resolve to see this case to the end.” Justice Logan finally deemed in a closing statement as “a scenario to fit a conception” and that Mr Craven was “mistaken” in his claims against Ready Flowers. Over the years, Mr Craven has taken to the internet to attack and publicly humiliate various companies and public figures such as Malcolm Turnbul, Cannon Inc., The Sunshine Coast City Council and Tourism...

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