Flowers – Inducing Positive Emotion
Dec10

Flowers – Inducing Positive Emotion

Flowers – Inducing Positive Emotion An interesting psychological study, led by Rutgers University psychologist Jeanette Haviland-Jones, has been conducted in order to discover the effects flowers have on emotion and memory.   It was partly funded by the Society of American Florists, which makes sense, because this is important information about how our consumers operate.  Do people buy flowers just because it’s a safe, traditional gift or are there other forces at work that influence their decision? The Duchenne Smile: The researchers looked for this sign, also known as the true smile, as an indicator of significantly increased mood.  The Duchenne smile is the one that not only scrunches up the cheeks but also the eyes.  It’s a full face smile and a “reliable indicator of happiness”. The Study was broken down into 3 main experiments: The first experiment was designed to test the short and long term mood shifts of women that were given a variety of gifts.  Some women were given large decorative candles, some were given fruit and sweets baskets while others were given mixed bouquets of roses, lilies and stocks.  The women that received the flowers all displayed the duchenne smile and had a long term increase in positive mood.  The other women all produced smiles with varying results and overall the duchenne smile was much less frequent with the other gifts.  Also interesting, is that the flower receivers were more...

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Less is more – the use of empty space
Nov10

Less is more – the use of empty space

It is common, in the flower industry, for customers to feel that bigger is better.  That the number of flowers in the arrangement should be proportionate to the number of dollars spent. Would the average customer be willing to spend the same amount of money on less flowers and more design?  Would they be willing to pay for empty space? The famous 20th century architect and designer, Ludwig Mies van der Rohe, made the aphorism “Less is more” very popular and demonstrated this design theory through his very minimalist approach.  His emphasis was on simplicity of form and use of empty space. If we look to Japan, and the art form called Ikebana, we can see similar design ideals applied to floral arrangements.  Early records of Ikebana go back to the 6th century when Buddhism was introduced to the Japanese.  The flowers were presented as an offering in honor of Buddha.  From that point onward the Japanese introduced containers and furthered the art until Masters of the form arose and Ikebana schools were opened.  Over time the styles evolved and when Japan opened to the rest of the world the art form spread and grew. “What distinguishes IKEBANA from other approaches such as “flower arrangement” is its asymmetrical form and the use of empty space as an essential feature of the composition. A sense of harmony among the materials, the container, and the setting is also crucial.” (Ikebana International,...

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Weddings, what the customer is looking for.
Jun10

Weddings, what the customer is looking for.

As you know, when it comes to weddings, people want the day to run and look just the way they have imagined it will be.  That means that they will be very careful when they are selecting every element that will contribute to their vision of the day.  The competition for florists is considerable and it all comes down to convincing the customer that you can provide their vision. The internet these days is host to a huge array of websites filled with ideas on wedding decorations, themes and floral designs.  Many of them encourage people to buy cut flowers wholesale and design their own arrangements.  Still more advise soon-to-be-weds on how to choose a floral designer.  All of these sites emphasise the importance of consulting at least three florists before making a choice.  So how do you make sure that you win over these savvy window shoppers?  They are, in effect, interviewing you and knowing what they are looking for is the first step.  Here is the checklist that a lot of the sites are advising people to look for in a floral designer: • Was the florist willing to spend the time you required during your initial consultation? • Was he/she professional, prompt, and courteous? • Did he/she listen to your ideas? • Did he/she “get it”? And did he/she make suggestions that you liked? • Was he/she knowledgeable, for instance did he/she suggest which flowers would be in season? • Did he/she have a portfolio of...

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What is Anti-Chrysanthemumism?
May05

What is Anti-Chrysanthemumism?

In Australia the Chryssy is quite popular and especially holds favour as a Mother’s Day gift. I assume that the reason for this is that the word “mum” is found in Chrysanthemum. Every year, when Mother’s day rolls around, thousands of cut and potted Chryssys are sold around Australia to be presented to Mums. It has become a huge tradition. Despite the overwhelming numbers sold, I keep finding people that, at the mere mention of Chryssys, will exclaim that they are their least favourite flower. When a few people told me they hate Chrysanthemums I felt compelled to explore the issue further. What can make people feel so negatively about these rather innocent looking flowers? It may, or may not, be a surprise to you that this sentiment is not at all new. People in Europe have been sharing these ill feelings towards Chryssys for a very long time. I found mention of an article written in 1892 by C.S. Sargent that describes the wane of popularity of Chrysanthemums in society. Today, across Europe, Chrysanthemums are the most common flowers taken to cemeteries and have a very strong association with death. In France, for example, it could be offensive, to bring them to a dinner party as a gift. It is commonly thought that they are easy and inexpensive flowers to grow and buy. This is not necessarily a good thing though, as it can lower the perceived value of the flowers and they can become less desirable. Things that are...

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15 Chinese New Year Fun Facts
Feb20

15 Chinese New Year Fun Facts

We are now in the middle of Chinese New Year, which is 19-21 February this year. 2015 is the year of the goat. However, there is a bit of confusion among non-Chinese celebrants as the character for goat, lamb, ram and sheep is the same: 羊 To help you get into the spirit of things here are 15 fun facts about this holiday that you may not know. 1. The Chinese New Year doesn’t always fall on the same date China adopted the Gregorian calendar in 1912, but this holiday is based on the ancient Chinese, or lunar, calendar. Chinese New Year falls on the second new moon after winter solstice (somewhere between January 21st and February 19th). This year, Chinese New Year is February 19. 2. The new year is China’s most important holiday It’s also China’s longest: The holiday is observed for 15 days. Technically, only the first three days are a statutory holiday, but most Chinese citizens will have the time from New Year’s Eve to the sixth day off from work. 3. San Francisco holds the largest Chinese New Year celebration outside of China The California gold rush of 1849 brought many people to the West Coast, including Chinese immigrants who worked on the railroads. Eager to share their culture with other Californians, these immigrants adopted the American tradition of a parade to celebrate their New Year. Since then, the event has become extremely popular—over a million people are expected to attend the parade this...

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Tips to Avoid Credit Card Fraud
Feb13

Tips to Avoid Credit Card Fraud

Everyone has heard plenty of horror stories about online credit card fraud. Subsequently, a lot of people are very nervous about typing down their credit card details on the internet. The reality is that a secure online order form is much more reliable than all of the people you hand your credit card to every day. While there are some risks, as a consumer, there is actually a lot of protection on your side. What you, as a florist and a business owner, are probably more interested in is the risks involved with accepting credit card payments over the phone and via the internet. Surprisingly, there is a much higher rate of fraudulent purchases made over the phone (often on mobile phones) than through the internet / online stores. Here are a few precautions you can take when you are receiving payments over the phone or through the net: 1. Take a few extra steps to ensure you have complete information, including full address and phone number, before filling an order. It is worth checking the phone number by calling the customer back and verifying the address. 2. A lot of business owners are advised to be wary of orders using a different billing and shipping address. Obviously, this is often going to be the case for you. You can, as an added precaution, ask the customer to send a fax with their signature and credit card number to authorise the transaction. 3. A large number of Fraud cases are orders that come from free...

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Selling Flowers Online / eCommerce
Feb12

Selling Flowers Online / eCommerce

Here is a question a lot of you might be asking yourselves. Is my business going to benefit from ecommerce? With a lot of people confused about what ecommerce actually is, that question can be very hard to address. So, let’s clear up a little bit of the mystery surrounding it. The term Ecommerce refers literally to electronic commerce and, quite simply, is any form of business conducted electronically. There are a lot of options from electronic payments to email marketing to SMS messaging. However, the one that pops into most peoples minds when they hear ecommerce is online stores (websites that have a shopping cart function). I think we all know what a website is, but what is a shopping cart exactly? It is, in very simple terms, a series of scripts (computer codes) that make a list of what the customer chooses to buy until they have spent all their money and “checkout”. The shopping cart has the appearance of completing the whole transaction for the customer. The truth is that it just takes the order and passes it on through a secure connection (a separate service) to a payment gateway (another service). The payment gateway then transfers the details to an internet merchant account with your bank. Finally, the shopping cart receives confirmation of funds (or denial) and responds accordingly.   Now, that was supposed to be a simple explanation, but it still looks pretty confusing. The truth is that setting up...

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Capricorn
Nov27

Capricorn

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Flower Horoscopes  – Oct 6 – 12
Oct06

Flower Horoscopes – Oct 6 – 12

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Flower Horoscopes  – SEPT 29 – Oct 5
Sep29
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Flower Horoscopes  – SEPT 22 – 28
Sep22

Flower Horoscopes – SEPT 22 – 28

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