My Affair with the 8th Deadliest Sin!
Aug10

My Affair with the 8th Deadliest Sin!

  Chocolate should be named as the 8th deadly sin! This decadent piece of food is able to launch all the rest of the 7 deadly sins! I remember times in my life I would have hoarded a box of Godiva truffles for my own consumption and stared with envy when a friend was spooning a chocolate dessert in her mouth! There are many studies and health risk pamphlets that list all the do’s and don’ts for Chocolate, but I’m not writing about that. All I know is that when I’m out with friends and loved ones for a fancy meal – I’d like to finish the experience digging into a Chocolate lava cake that oozes a rich, creamy chocolate fountain when I put a spoon through it. When I’m feeling a little down, time of the month, crappy day at work, or in one of those moods of “no one understands me!”, I want to bite into a huge bar of Dairy Milk Chocolate (even better with the little nuts in it!) and pretty much mutter to myself that my Chocolate bar understands how I feel!    Do not get me wrong – men enjoy Chocolate too! But I noticed a pattern that men EAT chocolate like it’s a food source, similar to needing his meat and two veg on his plate every evening. It is sustenance food, an energy source. When it comes to Chocolate, Men eat to live, Women live to eat!    For women, Chocolate is an indulgence or in modern day language it is better known as “Food Porn”.   I asked a few girlfriends who were around in the...

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Tips to Avoid Credit Card Fraud
Feb13

Tips to Avoid Credit Card Fraud

Everyone has heard plenty of horror stories about online credit card fraud. Subsequently, a lot of people are very nervous about typing down their credit card details on the internet. The reality is that a secure online order form is much more reliable than all of the people you hand your credit card to every day. While there are some risks, as a consumer, there is actually a lot of protection on your side. What you, as a florist and a business owner, are probably more interested in is the risks involved with accepting credit card payments over the phone and via the internet. Surprisingly, there is a much higher rate of fraudulent purchases made over the phone (often on mobile phones) than through the internet / online stores. Here are a few precautions you can take when you are receiving payments over the phone or through the net: 1. Take a few extra steps to ensure you have complete information, including full address and phone number, before filling an order. It is worth checking the phone number by calling the customer back and verifying the address. 2. A lot of business owners are advised to be wary of orders using a different billing and shipping address. Obviously, this is often going to be the case for you. You can, as an added precaution, ask the customer to send a fax with their signature and credit card number to authorise the transaction. 3. A large number of Fraud cases are orders that come from free...

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Selling Flowers Online / eCommerce
Feb12

Selling Flowers Online / eCommerce

Here is a question a lot of you might be asking yourselves. Is my business going to benefit from ecommerce? With a lot of people confused about what ecommerce actually is, that question can be very hard to address. So, let’s clear up a little bit of the mystery surrounding it. The term Ecommerce refers literally to electronic commerce and, quite simply, is any form of business conducted electronically. There are a lot of options from electronic payments to email marketing to SMS messaging. However, the one that pops into most peoples minds when they hear ecommerce is online stores (websites that have a shopping cart function). I think we all know what a website is, but what is a shopping cart exactly? It is, in very simple terms, a series of scripts (computer codes) that make a list of what the customer chooses to buy until they have spent all their money and “checkout”. The shopping cart has the appearance of completing the whole transaction for the customer. The truth is that it just takes the order and passes it on through a secure connection (a separate service) to a payment gateway (another service). The payment gateway then transfers the details to an internet merchant account with your bank. Finally, the shopping cart receives confirmation of funds (or denial) and responds accordingly.   Now, that was supposed to be a simple explanation, but it still looks pretty confusing. The truth is that setting up...

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